Famous Last Words Kings, Queens, & Members of Royalty

Whether realized at the time they are said or only in hindsight, nearly everyone will express a word, phrase or sentence that proves the last thing he or she ever says while alive. Sometimes profound, sometimes every day, here you will find a select collection of the last words spoken by famous kings, queens, rulers and other crowned heads throughout history. Famous Last Words Organized Alphabetically Alexander III, King of Macedon(356-323 B.C.)Kratistos! Latin for mightiest, strongest, or best, this was Alexander the Greats deathbed response when asked whom he would name as his successor, i.e., Whoever is the mightiest! Charlemagne, Emperor, Holy Roman Empire(742-814)Lord, into Thy Hands I commend my spirit. Charles XII, King of Sweden(1682-1718)Do not be afraid. Diana, Princess of Wales(1961-1997)Unknown Despite numerous sources quoting the dying words of the Peoples Princess — such as My God, what happened? or Oh, My God, leave me alone — no reliable source exists concerning Princess Dianas final utterance before she lapsed into unconsciousness following a car crash in Paris, France, on August 31, 1997. Edward VIII, King of the United Kingdom(1894-1972)Mama... Mama... Mama... Serving as king of Great Britain and Northern Ireland for less than 12 months, King Edward VIII officially abdicated the royal throne on December 10, 1936, so he could marry American divorcà ©e Wallis Simpson. The couple stayed together until Edwards death in 1972. Elizabeth I, Queen of England(1533-1603)All my possessions for a moment of time. George III, King of Great Britain and Ireland(1738-1820)Do not wet my lips but when I open my mouth. I thank you... it does me good. Despite the formal separation of the American colonies from Great Britain in 1776 and his countrys later formal acknowledgment of the United States of America as an independent country six years later, this English monarch nevertheless ruled until his death, a reign of more than 59 years. Henry V, King of England(1387-1422)Into Thy hands, O Lord. Henry VIII, King of England(1491-1547)Monks, monks, monks! Immortalized in numerous books and films, the oft-married Tudor king famous for severing all ties with the Roman Catholic Church so he could legitimately marry another woman was likely referring to the troubles he encountered after dissolving Englands Catholic monasteries and convents in 1536. John, King of England(1167-1216)To God and St. Wulfstan, I commend my body and soul. Despite his fame in the Robin Hood legends as the evil prince who oppressed the English people while conspiring to steal the throne from his brother, King Richard I The Lion Hearted, King John also signed Magna Carta in 1215, albeit reluctantly. This historic document guaranteed several basic rights for Englands citizens and established the idea that everyone, even kings, is not above the law. Marie Antoinette, Queen of France(1755-1793)Pardonnez-moi, Monsieur. French for Excuse/forgive me, Sir, the doomed queen apologized to her executioner after stepping on his foot on her way to the guillotine. Napoleon Bonaparte(1769-1821)France... Army... head of the army... Josephine... Nero, Emperor of Rome(37-68)Sero! Haec est fides! Often depicted in film as playing a fiddle while Rome burned down around him, the tyrannical Nero actually committed suicide (although perhaps with the assistance of someone else). As he lay bleeding to death, Nero uttered the Latin for Too Late! This is faith/fidelity! -- probably in response to a soldier who tried to staunch the emperors bleeding in order to keep him alive. Peter I, Tsar of Russia(1672-1725)Anna. Peter the Great called out his daughters name before losing consciousness and eventually dying. Richard I, King of England(1157-1199)Youth, I forgive thee. Loose his chains and give him 100 shillings. Mortally wounded by an archers arrow during battle, Richard the Lion Hearted nevertheless forgave the shooter and ordered his release before he died. Unfortunately, Richards men failed to honor their fallen kings wish and executed the archer anyway after their sovereigns death. Richard III, King of England(1452-1485)I will die king of England. I will not budge a foot. Treason! Treason! These words feel somewhat less dramatic than Shakespeare later attributed to the king in his play The Tragedy of King Richard the Third. Robert I, King of the Scots(1274-1329)Thanks be to God! For I shall now die in peace, since I know that the most valiant and accomplished knight of my kingdom will perform that for me which I am unable to do for myself. The deed to with The Bruce referred while dying involved the removal of his heart so a knight could carry it to Jerusalems Holy Sepulchre, the burial site of Jesus according to religious belief. Victoria, Queen of the United Kingdom(1819-1901)Bertie. The long-reigning queen for whom an entire era is named, and who started the tradition of wearing black at funerals, called out to her eldest son by his nickname shortly before she died.

Clover Valley Dairy Case Essay - 623 Words

September 10, 1978 Camden, New Jersey Clover Valley Dairy Company Dear Charles, I am writing you in response to your concerns about the market test on the new cups and carriers Clover Valley Dairy Company is introducing to the consumer. I appreciate your suggestions and have definitely considered them. The purpose of the research is the see how the new packaging is accepted by the consumer and if it is worth it to move to the new six (6) container holder. Number one, I definitely agree that the multipack carriers should be tested and should be tested in other outlets that are not competing with us, but also our markets that are our competitors. I say this because I feel that we should include our competitor’s customer’s†¦show more content†¦The proposed test is definitely useful in addressing the management problems because it would address the customers concerns about the new packaging and be able to provide the best customer satisfaction and to find out if the customer would recommend making their lives easier when purchasing the product. The cost would decrease per unit if the customer accepts the multipack. I think the produc t is very good as it stands right now. If I had to do any type of recommendations to change the carrier the only thing I would probably do is if we are going to see the product to a larger chain of stores or on the Naval Base. I would have a larger box made to hold the six (6) to either twelve (12) or twenty-four (24) case. It would definitely cut the cost down since it would be supplied in bulk. In conclusion, I would agree the doing the test with having a representative set up by the dairy case. Once it has been observed whether they would chose the multipack or single cup. Once it is noticed, they representative would ask if they could do a quick survey on why they chose that particular packaging and why. I also think that we could offer a coupon for the multipacks just to see if that would have the customer purchase the item. As always we would definitely thank the customer for their time and help with us finding out what our customers want in our product. Sincerely, VinceShow MoreRelatedEssay about Case Study- Clover Valley Dairy Company830 Words   |  4 PagesCase Study: Clover Valley Dairy Company Rebeca Aquino DeVry University Case Study: Clover Valley Dairy Company Statement of the Problem(s) The main issue in this case study is the reluctance of the salespeople to comply with the implementation of the new Fist-Plus plan. As a consequence the sales department over the Des Moines office is not meeting the monthly quota. Summary of the Facts From the moment Doug Bloom got to the new office over at Des Moines it was clear thatRead MoreEssay Clover Valley Dairy Case Study - Letter to Charles Krieger958 Words   |  4 PagesClover Valley Dairy Case study - Letter to Charles Krieger Dear Charles Krieger, A big thanks for your letter in regards to market testing of the new cups and carriers! Your suggestions are much appreciated and are really very helpful in what we are trying to do. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the final goal of finalizing them and ensuring that we indeed have the right approach for this initiativeRead MoreClover Valley Dairy Compan Essay1807 Words   |  8 PagesThis case was reprinted with permission from Subash C. Jain, International Marketing Management, CA: Southwestern Publishing Co., 1993. Cases for Part I Nature and Scope of Marketing Research CASE I-1 Clover Valley Dairy Company In the fall of 1978, Vince Roth, General Manager of the Clover Valley Dairy Company, was considering whether a newly developed multipack carrier for yogurt was ready for market testing and, if so, how it should be tested. Since 1930, the Clover Valley Dairy CompanyRead MoreAnalysis Of Starbucks Supply Chain Company5952 Words   |  24 Pagesthe form of inconsistent beverage quality and unreliable menus. Customer complaints often cited experiences where favorite menu items were not stocked, coffee tasted too bitter, lines were too long to endure during the morning commute, and in some cases, even bottled water was not available at some locations. To top it off, these issues surfaced during the mid-2000s economic recession, causing many customers to look at Starbucks as an unnecessary luxury to be taken out of the household budget. AfterRead MoreStarbucks Annual Report 200846643 Words   |  187 Pagescoffee—starting with the launch of Pike Placeâ„ ¢ Roast, our new everyday brewed coffee. This emphasis included the introduction of the â„ ¢ Starbucks Mastrena, our new, lower-proï ¬ le espresso machines, and the purchase of the company that makes the Clover ® brewer, a state-of-the-art single-cup brewing system that allows us to serve the best cup of brewed coffee available anywhere. Our customers also told us they are looking to Starbucks for more in the health and wellness space, and in response, we

Media influence in Vietnam Free Essays

Media influence in Vietnam BY jetports In the sass’s the US was pushed Into a large scale Involvement In the crisis in Vietnam. This crisis called for thousands of men to be called to duty for the greater good of democracy. While the war was taking place nearly 8,000 miles off the US shores, it was also unfolding in front of the eyes of the US citizen on national television. We will write a custom essay sample on Media influence in Vietnam or any similar topic only for you Order Now For the first time in warfare, the outcome of what unfolded on television instead of what unfolded on the battlefield played a larger role in determining the victor than the opposing force. This is the first but in no way the last time that media ill have a determining effect on the outcome of the war. Many people question the true effect that the US media had on the outcome of the war because they don’t realize how much of the war the American public was truly seeing. As the war was beginning to unfold, the average American family was centered around the television. Families back home could sit in front of the TV at any time they desired and see a whole days worth of fighting. At the height of escalation, Robert Elegant served as foreign correspondent for Newsweek. â€Å"War has always been beastly, but the Vietnam war was the first war exposed to television cameras and seen in rustically every home, often In Miming color. Not surprisingly this close-up view of devastation and suffering, repeated daily, strengthened the growing desire for peace†l. Through his own personal experience, Robert saw firsthand the effects of media on the war. By seeing this daily occurrence of media coverage, him and many others can agree that it is to blame for US defeat. At the beginning of the war United States reporters and correspondents set out on relaying American progress in Vietnam back to the homegrown. As the war continued, attempting to send good news home showed to be nearly Impossible. Even with the Increase of media coverage, the U. S. Reporters weren’t even able to accomplish what they had originally set out to do in the first place, instead they practically diminished what little support remained. If anything what they accomplished was the exact opposite of what they set out to do. As Robert Elegance’s corresponding continued, much of what he and other reporters captured stayed the same. â€Å"The best of their reporting accurately conveyed the horror of war. † The news that would reach the living rooms of Americans everywhere would be the news of loss and tragedy In the Jungles of Vietnam. In a time when President Johnson needed public support the most he lost it, thus creating a war on two fronts, one against the Vietnamese, and the other against his own people. With a war for public support beginning, President Johnson and many other prominent United States political figures were beginning to worry. Johnson knew that if he was to lose all of his public support then he would surely lose the war. George Moss, a professor at City college, has a much different viewpoint on the effect of media. Moss believes that the media had no effect on the outcome, the main cause for the loss was distrust n Johnson. During the Et offensive, much of US public support declined. â€Å"Many Americans had turned against the war and had distrusted Johnson long before Et†al. Before the Et offensive had occurred, public support was rather high but once the war had heightened in the late sass’s Johnson had begin to see his lack of support. Moss’ theory that distrust In Johnson had caused the US defeat In Vietnam Is quickly which is simply the misinterpretation of facts and use of devastating footage. â€Å"Wars have been badly reported in the past. Facts have been MIS-stated, and their interpretation has been biased. Emotions have been deliberately inflamed, and the reporters have ridden to fame on waves of misinterpretation. But never before war coming from the media, the loss of public support can be directly related to the coverage from reporters and correspondents. Many people may say that the reason that Vietnam was lost was because of poor military or political planning when entering Vietnam, without the media however the people would have never seen how much of a devastating impact these flaws caused. â€Å"The United States lost the Vietnam War because flawed political and military strategic thinking had trapped it in a instant stalemate that would never have sustained popular support. This may have been the case, however without the coverage of the media citizens would have had no way of being informed of these flaws and public support may have never diminished because of it. â€Å"At any given moment, a million images were available to the camera’s lens. † When Americans were able to see what was actually happening in Vietnam because of their half hearted politics and military str ategy. You may be able to argue that the military and political set ups of the war were flawed but they will ultimately trace back to being brought to light by media coverage. How to cite Media influence in Vietnam, Papers

Red Bull Marketing free essay sample

From 1987, Red Bull was launched in Austria with the tag line â€Å"Red Bull verleiht Fluuugel† (Red Bull Gives You Wiiings). It wasn’t until 1992 that Red Bull began to roll out in other European countries. â€Å"Part of the growth strategy was to enter new markets slowly and methodically in order to maximise buzz and build anticipation† Keller, K. L (2008 *A) By 1997, Red Bull was available in 25 markets globally, including Western and Eastern Europe, New Zealand and South Africa. Over the decade since its inception Red Bulls sales by 200%, from 1. million units to over 200 million units, and by 2004 the company had worldwide annual sales of nearly 2 billion cans in 120 countries. The Marketing Strategy used by Red Bull was not to pound the market with their presence but to be seen as an exclusivity, and to be perceived as the drink for all occasions when needed. In this way, marketers left empty cans in nightclubs, placed samples and dispensers in universities and allowed the value of Red Bull to spread via word of mouth. Red Bull marketed the following properties: * Improves Physical Endurance Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness These characteristics of the Red Bull product opened itself up to a whole range of potential consumers and marketing situations. Because of its properties, Red Bull used the slogan â€Å"Revitalizes Mind and Body†, and positioned the drink using a premium pricing strategy, marking the price up by at least 10% on the most expensive competitors product. Norbert Krailhamer explains: We are much more expensive that [cola]. This is OK because ours is an efficiency product, so we can charge this price premium, which is the secret of its success†¦ Due to the respect for a price premium brand†¦ we can charge what is fair for the benefit† Keller, K. L (2008 *A) A large portion of Red Bull’s success has to do with the use of the distinctive Red Bulls and Rising Sun logo and slender 250mL can as seen on their sponsorship sign writing and general advertising. It is debatable whether or not Red Bull would be as popular and successful without this insignia. Evidence of this can be traced to the introduction of Red Bull in Germany , where the demand was so great that they sold out of canned stock and had to switch to glass bottles to keep up with the demand. As soon as the bottles were introduced the demand dropped. The success of Red Bulls marketing strategy can be highlighted with the bungled entry of Red Bull into the United Kingdom in 1995. The marketers believed that the United Kingdom was too different from the Austrian market, so altered the marketing plan. The changes occurred in three distinct ways: â€Å"Extract: 1) the company marketed Red Bull as a sports drink, not a stimulation drink; 2) it did not pursue a word-of-mouth strategy, choosing instead to sell via the largest beverage channels; and 3) it created new advertising and focused on billboards rather than electronic media. As a result, Red Bull was considered a failure in the United Kingdomafter losing more than $10 million during the first 18 months in that market. † Keller, K. L (2008 *A) 1. Introduction: Red Bull GmbH, the Austrian based energy drink manufacturer is a remarkable brand that has grown to surpass some of the worlds most established brands. After founder Dietrich Mateschitz returned from Asia with the rights to patent Red Bull and alter it to suit the Western market, he had a defined idea in his mind as to what he wanted to achieve with the energy drink. After trialing more than 200 designs and finally cementing the right combination of caffeine, taurine, carbonation and flavoring the â€Å"original† Red Bull flavor was established. What follows is the amazing story of how Red Bull was marketed in Austria and then from 1992 onwards into the rest of Europe, the Americas, Asia-Pacific and the United Kingdom. Some of the key stones in the Red Bull brand marketing triumph has been the simplicity of their marketing approach through application, the positioning of the product and the clever ways in which they have side stepped traditional channels when bringing the product to the market and building the buzz and anticipation of Red Bull rather than just solely relying on the decision making derived from traditional advertising methods. The diversity of the Red Bull brand has allowed itself to move with the market and remain the worlds most popular energy drink. Looking at the brands tangible flexibility can even be posed at the move in the market to sugar free beverages and the quick and succinct way that Red Bull acted in order to uphold its position and remain creditable at the same time. As of the 2009 financial year, Red Bull GmbH had net sales report of 3. 3billion dollars and now has 3900 employees worldwide. Source: BNET Resources 2. Brand Positioning and Values From the day of inception, Dietrich Mateschitz had a clear plan for how he wanted to establish Red Bull. The current positioning has left Red Bull in a very strong position among the market place and the values that it represents are continually being lived up to through its corporate presence in our daily lives. The position of Red Bull is: â€Å"Revitalizes Mind and Body† this tangible benefit, direct from Red Bull endorses the product to satisfy consumer needs before they have even made a purchase. Red Bull has also positioned themselves as the â€Å"Premium Energy Drink† above all other energy drinks in the market. The key word in this phrase being ‘premium’ as Red Bull has an exclusive appeal and a higher market price than its competitors; factors that have been thought through very thoroughly by the Red Bull marketing team. The â€Å"Premium Pricing Strategy† that Red Bull has incorporated, dictates that Red Bull will be priced at a rate 10% higher than the most expensive competitors price to ensure the class standard of the Red Bull name and set the standard for all of the rest of the competitors. In addition to the Premium Pricing Strategy, Red Bull introduced the Seeding Program, whereby initially Red Bull would only be stocked in the best and most classy establishments, whether this be exclusive clubs, nightclubs, bars, sporting events and related events to build the necessary hype or buzz about Red Bull, and to enable the word of mouth from the social elite to filter down into the working class. Once the market place was saturated with Red Bull buzz, the general market received the product too. In addition to the Word of Mouth strategy, Red Bull would supplement this with event sponsorship, athlete endorsements, sampling, point of purchase marketing and select electronic advertising. This allowed Red Bull to cover the necessary avenues which potential consumers were likely to come into contact with the brand and go on to purchase the drink. The values of the Red Bull brand are derived from the benefits of the drink itself: * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances. Improves Overall Feeling of Well-being Improves Reaction Speed and Concentration * Increases Mental Alertness The Red Bull brand encourages the consumer to go to their potential and offers an aid in doing so. But offering these benefits in their product, Red Bull values the extension of horizons and energetic approaches to life. This can be summed up through their corporate sponsorship of Extreme Sporting events, individual athletes, the creation of events or the sponsorship of teams. The reasoning behind this is that these events are fast paced, high energy, thrilling and require exactly what Red Bull has to offer. By encouraging these types of events and endorsing the elimination of comfort zones, Red Bull is positioning itself as a goal, a motivation and a stimulant that can be harnessed to achieve any goal. Red Bulls success can be likened to the single-minded approach they have used n order to connect with their target market; 14 – 19yr olds and then the next highest penetration 20 – 29yr olds. Red Bull is an active product in today’s trendy lifestyle habits and is being reflected through their values and displays encouragement of abnormal sporting activities. . The Red Bull Air Races† in Perth Australia; and sponsorship of Mark Webber and Formula One. From a nationality point of view, Red Bull chooses the idols of sport and eye catching events to promote itself as well as support the people in question. This is seen all around the world and has been a strong driver in the popularity of Red Bull in certain areas of the world. Because Red Bull is a stimulant drink, it makes sense to market to the whole variety of consumers in the market place. In its 23 years of operations, the initial people who would have used Red Bull for â€Å"party energy† at nightclubs and parties will now be moving through to the quieter portion of their lives, however this does not mean they will no longer need Red Bull. Working long or irregular hours, studying and going the added distance is still important; therefore Red Bull has applied its benefit across several generations and the cycle continues. 3. Brand Characteristics Red Bull is now a very distinctive product in the market place and can be recognized based on some key points. Two Red Bulls and Rising Sun Logo * Slender Silver 250mL can (with silver and blue pattern) The name Red Bull * Endorsed Events or Persons i. e. Mark Webber As opposed to other energy drinks on the market it is the most represented and advertised product on supermarket shelving in Australia, (per unit) and is represented by an 80:20 spread of cans to bottles in the standard 250mL variety(1). Dominant characteristics of Red Bull include its involvement in Extreme Sports, high-energy events and the encouragement of athletes and the involvement within comfort breaking activities. It is important to note that the Red Bull marketing strategy encourages the promotion of the brand through non-traditional channels and is not seen in the same context as traditional carbonated drinks, or energy drinks. This fact makes adds to the characteristics of the brand. People recognize Red Bull based on its involvement and support in events and occasions. Rather than times, controversies or lengthy advertising campaigns which try to deliver a message over a long period of time. The marketing message for Red Bull has remained consistent throughout the 23-year reign it has had in the marketplace; adding to the resilience of Red Bulls brand characteristics. The Red Bull Australia website promotes Red Bull as: â€Å"Red Bull  ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist†¦. It is used by surfers in the summer and snowboarders in the winter. For day or night, for job or fun. People who need more energy learn to value Red Bull ® Energy Drink. And the number of people who do is increasing all the time. † Red Bull Australia 2010 The Red Bull Australia website explains, through a marketing set spiel the characteristics of the brand and the direct benefiters. The exert highlights very clearly the intentions of the brand and the way in which it is appreciated. 4. Product Benefits and Consumer Satisfaction Red Bull markets itself on the two phrases â€Å"Gives You Wings† and â€Å"Revitalizes Mind and Body†. This can be demonstrated through its ingredients: Caffeine, Taurine, Sucrose Glucuronolactone, Glucose and B-Group Vitamins. These six ingredients all combine to give Red Bull the kick that consumers need. * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness As stated earlier the benefits listed by Red Bull allow themselves to be focused on a wide variety of people, whether they be office workers, truck drivers, athletes, students or partying. The given benefits of Red Bull provide the reasoning to buy and continue re-buying. Consumer satisfaction based on the product benefits is evident through the sales figures that Red Bull has been generating, with positive growth of 10% or more per annum. Performance the American Market shows the Market share of Red Bull compared to its competitors: Based on its 42. 6% share of the energy drink market sales in 2006, it is evident that Red Bull is a satisfying and enticing product. A large portion of Red Bulls ability to satisfy both physically and mentally comes from the consumption of the drink and seeing the performance of those around the consumer who are either consuming Red Bull or endorsed by Red Bull. This positive reinforcement from the elements encourages the consumer to drink more and to be brand loyal to Red Bull. 5. Brand Communities Red Bull’s mass sponsorship and consumer loyalty would work considerably well with a network of dedicated Red Bull Communities, rather than just the Red Bull sponsored, run and presented events. The basic criteria for the Red Bull Brand Community have already been met with the purchase of a Red Bull Product, as they have features and needs that are common to the other consumers who had purchased Red Bull previously. Ways that Red Bull could maximize on this could be through loyalty reward schemes, groups, emailing lists, gatherings, committees or clubs. While the idea of a Red Bull Brand community is appealing the practical application of one of these communities would be an expensive and difficult task to manage. The on paper, and metaphorical idea of a Brand community is a safer, more cost effective and ultimately simple Utopia when thought through. The Brand Community idea is one that should have been conceived during the introduction to the market or while the market was considerably smaller and more manageable. Red Bull uses the basic premise of Brand Communities already with their Red Bull Events and Sponsorships, in which it is then upon the individual to become a consumer and subscribe to these communities. The stress between the brand, the individual and the culture in which both exist is not under any amount of tension in the current marketplace and does not need to be altered at any point in the near future. The Brand Community, which Red Bull could potentially highlight, contains around 1 Billion people globally and would require large amounts of money to communicate to all of these people, let alone bring attention to it and get consumers to act upon it. 6. Brand Equities Red Bull has at its disposal a large set of Brand Equity that it uses to distinguish itself from other energy drinks and its competitors. These include its logo, its amber coloring, its taste, advertising, packaging, pricing and its reputation as a reliable and beneficial product for onsumers. In comparison to its competitors, Red Bull prides itself on being an al rounder energy drink that can be consumed anytime, in the right conditions, at the right place and the right time. Which has worked well for Red Bull as they have positioned the brand specifically to suit any occasion and to answer â€Å"Yes† to any of the Three Right questions. The development of these brand equities has been a continuous run through the development of Red Bull as a brand and its establishment in all the countries it now occupies space in. The Red Bull logo is a key device in the success of Red Bull and is possibly the strongest asset that they have in terms of Brand Equity. Many comparisons of competitor energy drinks such as Rockstar, Monster and Sobe No Fear yielded results that consumers could not differentiate between the Red Bull and its competitors while using unmarked cups and blindfold tests according to Helium Comparison Tests. In a real market perspective this fact is worrying that competitors are fabricating similar tasting products and that they are indistinguishable from one another. However this instance is found across all products in any category when basing comparisons without brand equities such as packaging, logos and distinctive colorings. Red Bulls marketing strategy has ensured that the strength on the product based on its merits receives the credit it deserves. The initial slow entry into markets, creating buzz and desired anticipation of the products has proven valuable for Red Bulls long term existence and has given merit to them too, in that they did ot let down the people who had tried the product based on hype and anticipation, creating return buyers and brand loyalties. Red Bull’s price premium is considered a winner with the market place as people believe that paying for benefit is better than paying for volume, as can be seen with competitors such as Rockstar who sell only the 500mL cans of energy drink and who deliver solely on their marketability rather than on product benefit such as Red Bull has done. The pricing premium has ensured that Red Bull be taken on its quality rather than on a commodity measurement ike quantity. This perceived value given to it and received by consumers tightens the consumer’s loyalty to the brand. Red Bull has seen a long run of marketing in sporting events and endorsing athletes to create awareness to potential consumers of its benefits in sporting activities, on and off the field. This spending on endorsements and events is evidence to the wider community that Red Bull is not just about profiteering, but supports the sporting world and provides entertainment and encouragement to those people who would like to strive to this level. However know where does Red Bull market itself to state that it will put you in this position. The clever marketing strategies which Red Bull have used remain honest and aim solely to promote Red Bull in a positive light whilst involving the consumers it is reaching out to. The Brand Equity that Red Bull keeps is a well-earned set of criteria that has been nursed from the beginning of the brand back in 1987 in Austria. The expansion of Red Bull into more than 120 countries is a sign of strength and highlights the diverse regions of differing brand equities among varying cultures. The underlying success of Red Bull remains in the marketing strategy that put it ahead of the competition in the first place. Without this, the basics of brand equities would not exist and Red Bull would follow the same course of one of its competitors. Because of this I believe that Red Bulls greatest brand equity is the brand itself and its history among the market over the past 23 years. Combining all of the elements discussed previously and essential make up of campaigns, strategies, advertising, targeted markets, successes and failures. This long history will benefit Red Bull in the long term, as it will become even more cemented into the grain of society and stay as the go to energy drink, rather than the fad competition products which have entered into the market in order to unseat the firmly held Red Bull. As for the continuing growth of Red Bulls Brand equity listings that is to be foreseen in the future, but there is little doubt that it will continue to build positively as the Red Bull product range changes to suit the coming changes to the current market. When it does I have no doubt that Red Bull GmbH will be ready for it. . Conclusion The Red Bull Branding Story follows a long timeline of success and obstacles that Red Bull GmbH has turned into triumphs. Red Bull have managed to turn a small Austrian drinks company into a global giant as one of the fastest growing brands and now staying true to one of the most popular of the 21st Century. Over the course of the 23 years that Red Bull has been manufactured, we can see a growing trend and the synthetic need created by Red Bull for energy stimulation drinks; and now the popularity of them to a point where we could no longer exist without them. Red Bull has become part of pop culture and every day slang and jargon, which intensifies its impact on the market and its sustainability in the consumers mind. As far as brands go, Red Bull has remained faithful to its consumers and to its own marketing goals, with little to no changes to the marketing strategy, the product packaging and flavoring, besides of course the Sugar Free Red Bull. This steadfast approach to marketing has clearly worked and a comparison of Red Bull and other Energy drinks shows that these brands lack the same commitment that Red Bull has.